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Raj Industries · Est. 2005

Our Story, Our Mission

Two decades of crafting natural beauty from Nagpur's heart to homes across India.

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Our Beginning

Rooted in Tradition,
Crafted with Purpose

Sadaf was born from a deep respect for India's ancient Ayurvedic wisdom. Founded by Raj Industries in Nagpur, Maharashtra in 2005, we set out with one clear purpose: to bring the purest natural herbal products to everyday Indian homes at accessible prices.

Our flagship product — the Sadaf Mehndi Cone — quickly became a household name, trusted by professional mehndi artists and home users alike for its consistent color, pure formulation, and reliable application. This success gave us the foundation to expand into a complete herbal beauty ecosystem.

Today, Sadaf offers over 55 products spanning mehndi, hair care, skin care, wellness, and hydration — each one formulated with the same uncompromising commitment to purity that guided us from day one.

"Nature has already solved every beauty problem. Our job is simply to bring those solutions to you — purely, honestly, and effectively."

— Raj Industries, Nagpur

Our Journey

Two Decades of Growth

2005
The Beginning
Raj Industries is founded in Nagpur with the launch of the Sadaf Mehndi Cone — a pure, natural henna product crafted for Indian households and mehndi artists.
2008
Mehndi Range Expands
Added Black and Brown Mehndi Cone variants alongside the flagship Regular Cone, catering to diverse artistic preferences and occasion requirements.
2012
Herbal Powders Launch
Sadaf expands into Ayurvedic herbal powder segment — Amla, Shikakai, Brahmi, Neem and more — bringing the complete hair and skin care routine from nature.
2016
Wellness Category
Ashwagandha, Shatavari, and other Ayurvedic wellness herbs added to the Sadaf range, bringing inner health benefits alongside beauty care.
2019
Hydration Line
Launch of Rose Water, body lotions, and glycerin products — completing Sadaf's vision for a full-spectrum natural beauty and wellness brand.
2024
Expanding Range
Sadaf grows to 55+ products and 120+ SKUs, expanding into hair colour and new wellness categories while deepening distribution reach across central and western India.
What We Stand For

The Values That Guide Us

🌿
Uncompromising Purity

We formulate every Sadaf product with the best available natural ingredients. No parabens, no sulphates — and wherever a product does not require synthetic additives, none are used. Honesty in formulation is our non-negotiable standard.

📜
Ayurvedic Wisdom

Our formulations are rooted in centuries of Indian Ayurvedic knowledge. We draw from traditional recipes and healing practices, supported by modern quality controls and testing.

🤝
Partnership & Trust

We believe in building long-term relationships with our distribution partners. Fair margins, reliable supply, and genuine support are the cornerstones of how we do business.

🌱
Sustainable Sourcing

We source our botanical ingredients responsibly, working with farmers who grow herbs using traditional methods without harmful pesticides or synthetic fertilizers.

🏭
Made in India

Proudly crafted in Nagpur, India. We believe in supporting local agriculture, local manufacturing, and local communities — every Sadaf product is a product of India.

💎
Accessible Quality

Premium natural products should be accessible to everyone. We keep our pricing fair and honest so that the benefits of Ayurvedic beauty are available to all households.

20
Years of Excellence
Since 2005 in Nagpur
55+
Natural Products
Mehndi, Hair, Skin, Wellness
120+
Product SKUs
Across all categories
Sadaf
Brand by
Raj Industries
Nagpur, India · Est. 2005
Raj Industries

A Family Business
Built on Integrity

Raj Industries was established with a clear vision — to create a range of herbal and natural beauty products that Indians could trust completely. Based in Nagpur, the cultural and geographical heart of India, we are well-positioned to source the finest botanicals from across the country.

Nagpur's central location has historically made it a hub for trade, and we honour that heritage by connecting the best natural ingredients from farms across India with customers and distributors nationwide.

Our manufacturing process adheres to strict quality protocols at every stage — from raw material testing to final product verification — ensuring that every Sadaf product that reaches a customer meets our exacting standards for purity and performance.

Our Quality Promise →
Our Home

Proudly From Nagpur

Nagpur, the Orange City and geographical heart of India, is more than our home — it's our inspiration. Known for its agricultural richness and entrepreneurial spirit, Nagpur provides the perfect base for a brand rooted in natural Indian heritage.

📍 Raj Industries, Nagpur, Maharashtra
📞 +91 80800 26351
✉ info@sadafindia.com
Get in Touch →
Nagpur — The Heart of India
Maharashtra, India
🍊
Orange City
Famous for its world-renowned Nagpur oranges
📍
Geographic Center
Zero Mile — India's geographical heart
🏛️
Established Trade Hub
Maharashtra's premier business centre
🌐
Gateway to Central India
Pop. 1.5M · Rich in culture & heritage
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